Ziggo - The Everything Network
Strategy
Design
Voice
Broadcast
Experience
In the fiercely competitive Dutch connectivity market, Ziggo needed change. More than a marketing shift, it was time for a mindset shift to re-establish credibility, confidence and self-belief.
In the fiercely competitive Dutch connectivity market, Ziggo needed change. More than
a marketing shift, it was time for a mindset shift to re-establish credibility, confidence, and self-belief.
Ziggo reaches into people’s homes and connects them to the things they love. So, together with the Exec and teams across the business, we shifted the focus towards the emotional benefit, positioning the brand as 'The Everything Network’ / 'Het Altijd Alles Netwerk''. It's a connection that supports everything customers do, all the time, with complete peace of mind.
Ziggo reaches into people’s homes and connects them to the things they love.
So, together with the Exec and teams across the business, we shifted the focus towards the emotional benefit, positioning the brand as 'The Everything Network’ / 'Het Altijd
Alles Netwerk' – a connection that supports everything customers do, all the time,
with complete peace of mind.
A network re-energised
While Ziggo’s product speeds comfortably meet people’s everyday connectivity needs, they were seen as less innovative than competitors. Our challenge was to elevate the brand in support of the business strategy and investment in the network. Our response: a new positioning and a fresher, more vibrant expression that’s switched on and ready to challenge the competition, inviting everyone to join in.
While Ziggo’s product speeds comfortably meet people’s everyday connectivity needs, they were seen
as less innovative than competitors. Our challenge was to elevate the brand in support of the business strategy and investment in the network. Our response: a new positioning and
a fresher, more vibrant expression that’s switched on and ready
to challenge the competition, inviting everyone to join in.
While Ziggo’s product speeds comfortably meet people’s everyday connectivity needs, they were seen as less innovative than competitors. Our challenge was to elevate the brand in support of the business strategy and investment in the network. Our response: a new positioning and a fresher, more vibrant expression that’s switched on and ready
to challenge the competition, inviting everyone to join in.
Everything, everywhere, all at once
Everything, everywhere,
all at once
The Everything Network is a simple, flexible idea that frames connectivity as an enabler, helping people be everything they want to be and do everything they need to do. A dynamic carousel is at the heart of the new identity, dramatising the ‘everything’. From Streaming and Gaming to Football and Priority, this is the network for you.
The Everything Network is a simple, flexible idea that frames connectivity as an enabler, helping people be everything they want
to be and do everything they need to do. A dynamic carousel is at the heart of the identity, dramatising the ‘everything’. From Streaming and Gaming to Football and Priority, this is the network for you.
The Everything Network is a simple, flexible idea that frames connectivity as an enabler, helping people be everything they want
to be and do everything they need to do. A dynamic carousel is at the heart of the new identity, dramatising the ‘everything’. From Streaming and Gaming to Football and Priority, this is the network for you.
A new identity, switched-on
A brand name full of dynamism and energy. A logo with bags of character.
We’ve retained the smile and simplified and refined it for the future – reenergised with a new powered-up orange and light to express speed and entertainment. Before, it was inconsistent and over-complicated. Today, the identity radiates warmth and clarity. Contemporary, bold, premium and full of fun.
A brand name full of dynamism and energy. A logo with bags of character. We’ve retained the smile and simplified and refined it for the future – reenergised the with a new powered-up orange and light to express speed and entertainment. Before, it was inconsistent and over-complicated. Today, the identity radiates warmth and clarity. Contemporary, bold, premium and full of fun.
A brand name full of dynamism and energy. A logo with bags
of character. We’ve retained the smile and simplified and refined
it for the future – reenergised the with a new powered-up orange and light to express speed and entertainment. Before, it was inconsistent and over-complicated. Today, the identity radiates warmth and clarity. Contemporary, bold, premium and full of fun.
Sport reimagined
The biggest TV shows and world class sport entertain millions across the Netherlands every day on Ziggo. At the heart of this is Ziggo Sport. With a bold new brand and a fully reimagined broadcast package, we’ve transformed the fans' experience. Richer, sharper and more immersive, the new Ziggo Sport heightens every moment, from build-up to final whistle.
The biggest TV shows and world class sport entertain millions across the Netherlands every day on Ziggo. At the heart of this
is Ziggo Sport. With a bold new brand and a fully reimagined broadcast package, we’ve transformed the fans experience. Richer, sharper and more immersive, the new Ziggo Sport heightens every moment, from build-up to final whistle.
Reignited and ready to go
From the start, Ziggo stood on the customer’s side. Now, we’ve re-ignited that challenger spirit: bigger in voice, bolder in tone, braver in message. With clarity switched on, the business is positioned to win.
From the start, Ziggo stood on the customer’s side. Now, we’ve re-ignited that challenger spirit: bigger in voice, bolder in tone, braver
in message. With clarity switched on, the business is positioned to win.
"The new Ziggo brand has clarity, confidence and a new energy. We’re ready
to take the business to the next level and ChapterX are true partners at the heart
of the transformation. The work we do together makes me incredibly proud."
"The new Ziggo brand has clarity, confidence and a new energy. We’re ready to take the business to the next level and ChapterX are true partners at the heart of the transformation. The work we do together makes me incredibly proud."
Stephen van Rooyen, CEO, VodafoneZiggo
Stephen van Rooyen,
CEO, VodafoneZiggo
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